UX Reality Check: Red Pill or Blue Pill?

As Jasper Kroese says in his insightful article,

“When Disney’s amusement parks received a lot of criticism for the hour-long queues for every ride, the park managers were stumped. The only way to shorten the wait would be to create more rides, or allow fewer visitors into their parks: both costing them millions. After a group of designers was hired to evaluate the situation, they brilliantly reframed the problem: instead of investing millions, Disney World simply added themed music, videos, and introduction stories to the waiting areas. Instead of decreasing the waiting time, they increased its value. Reframing problems is essential to transform difficult demands into workable innovations.”

Have you given a deeper thought to that huge UX problem which you’ve been trying to solve in your product?

Be it low adoption rates or higher drop offs, you just can’t figure out why – after spending hours of effort and resources.

Let’s get real.

Before you make any bold moves to redesign your product or introduce new features, let’s take a moment to address one crucial question:

Are you truly solving the right problem?

Discover the actual Issues that have never been addressed.

Product Owners and Managers are super involved in the product and there are chances of missing or overlooking the real issues hampering their product’s user experience.

  “You can’t fix what you don’t know is broken.”

There are a few ways to solve this problem:

1. User Testing

Usability testing involves observing and analyzing user interactions with your product to identify usability issues and gather feedback, these give majorly qualitative data.

2. Usage Metrics

Usability metrics are quantitative measures that help evaluate the effectiveness, efficiency, and satisfaction of your digital product, these give you a clear quantitative picture of what’s not working and what is.

3. UX Audits

Displays a whole story of the problem with qualitative and quantitative analysis. They reveal the right problems that will make the highest impact because they involve maximum product context.

Since audits are expert’s opinions on your product’s UX, they provide industry standard benchmarking along with actionable recommendations.

A good UX audit also quantifies your UX maturity to help you understand where your product stands.

Myuxscore.com brings to you the best of UX Audits, with a detailed UX Audit report, analyzed by expert auditors with 25+ years of combined experience in creating seamless user experiences across domains.

The audit covers heuristic analysis, accessibility compliance and performance checks (in case of live products) . Write to us to see a sample audit report at hello@myuxcore.com

If you’re ready to take the red pill, give us a buzz and we’ll take it from there.

Remember, once you get a reality check, there’s no going back to the fantasy land where engagements are low and drop offs are hitting the sky.